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Driving Innovation. Creating Change.

We are a digital health consulting company focused on inspiring pharmaceutical and healthcare companies to evolve their business, marketing, and operational content strategy to create limitless potential and engagement.

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About Us

The Power of Your Content Strategy.

Developing the right content strategy that delivers from conception through execution is not easy. With the right business leaders with the right experience you can navigate the maze successfully.

Our leadership has started and built innovative businesses that were recognized as one of the top 100 disruptive companies in the world alongside companies like Tesla and 23 and Me, and built corporate divisions with 200+ people focused on digital engagement technologies and capabilities.

As a result, we created and implemented innovative digital content viewed and used globally by millions of marketers, sales reps, academic centers, HCP’s, and patients.  And drove processes and strategies that were disruptive, created change, and delivered more than $100+ million in cost savings for a global company.

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STRATEGY

Define the best content strategy to drive efficiency, effectiveness and engagement.

EXECUTION

Develop a content development roadmap that supports the strategy and empowers commercial and brand leadership

MEASUREMENT

Identify key milestones to measure the impact of the strategy across all media platforms and markets throughout the world.

One Focus Leadership

One Focus Principals Lawrence Kiey and Kevin Guerette bring more than 50+ years of combined experience as leaders in the Pharmaceutical and Digital Health Industry.

Lawrence Kiey

Founder and Principal

Life science and digital health leader with experience in a variety of executive and commercial roles across sales, marketing, digital strategy, and global operations.  

As Chair and CEO, Lawrence led a digital health company from start up, to profitability, through acquisition. He inspired the development of many new digital engagement technologies and platforms that continue to have global reach and impact.  The company received a leadership award from the Governor of Florida and was recognized as one of the top 100 disruptive companies in the world along-side companies like Tesla and 23 and me.

He furthered his digital health experience as the President of Sharecare “Reality Lab”  which became a division of Sharecare. As President, he helped drive the overall marketing operations, product development, and integration of the YOU Platform into the Sharecare network to support their relationship with Pharmaceutical and Healthcare Partners along with successfully launching YOU, a visual health platform in virtual reality.

Lawrence’s experience also includes working on multi-billion dollar brands and was instrumental in the deployment of a global content management service and mobility strategy.

Lawrence received his bachelor’s degree in Communications from Wake Forest University and was elected captain of the Varsity Tennis Team.

Kevin Guerette

Founder and Principal

A senior life science executive with extensive experience across commercial operations: sales leadership, marketing strategy, digital strategy and marketing operations.

Kevin is accomplished in delivering end-to-end content management services including, planning, production, promotion, and publishing of marketing assets across the globe. Kevin has a proven history of building and delivering a global centralized business service. He specializes in leading high-performing teams and implementing the necessary change management that delivers outstanding performance by driving efficiency and effectiveness.

Kevin has held a number of Executive roles in the Pharmaceutical Industry. His achievements include Senior brand management, US Marketing operations and most recently piloting, building and leading, a 200+ person shared services organization that delivered commercial capabilities across the globe.

He centralized the creation of core marketing content, removing duplication and reducing marketing collateral cost by 40%. He re-defined the marketing content supply chain and built the infrastructure and change management that delivered more than $100 million in global cost savings.

Kevin received a bachelor’s degree in Business Administration from Eastern Connecticut State University and his MBA from Pennsylvania State University. 

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Thinking and doing differently  is just what we do and we’re passionate
about inspiring others to do the same.